Lab2Market · Accelerator Partnerships

From research logic to market reality. Inject the thinking.

Strong technology doesn't sell itself. Before the pitch room, before the first investor meeting, research teams and early-stage founders need the product & commercial framing that makes their work legible to the people who fund it.

Research teams don't lack ambition. They lack the vocabulary that makes their work investable.

The Lab2Market Workshop brings structured commercial thinking before you're in the room where it counts. Not pitch coaching. Not slide design. A structured process for translating research logic into the framing that customers, partners and investors need to see before they engage.

Available for single teams or cohort groups at universities, research institutes and technology transfer offices. Three formats designed for different stages of commercial maturity. A short exploration call identifies which one applies.

Three Formats

Cohort Workshop

For groups opening the commercial lens for the first time. Shared framing, structured reflection, common vocabulary.

Deep Structure Session

For teams ready to model commercial potential. Who buys it, why, at what price, through which channel.

Core Pitch Assessment

For teams with a storyline already developed. Honest market-lens feedback before the real audience. More than a deck review.


Your founders can build a prototype.
The operational layer is the missing piece.

Hardware accelerators teach fundraising, pitch, product. What most programmes don't cover is the operational layer. That is where most hardware startups stall after a strong prototype. I add it as a structured module that fits your existing programme without disrupting it.

Each offering integrates into your existing programme as a discrete module. Mixed cohort? All three are scoped to hardware companies specifically and can be offered selectively to the relevant founders.

Running a hardware cohort? Let's talk about what fits.

A 25-minute call is enough to understand your programme structure and work out what makes sense.

Book a Free Exploration Call